Invasive Species Outreach, NYSDEC 2020-21

The following posters, brochures, flyers, social media posts, and interpretive signs were created while in my role at The Nature Conservancy’s Adirondack Park Invasive Plant Program. In a contemporary-take on National Parks style, these pieces use positive language and colorful imagery to appeal to multi-generational, diverse audiences who find common ground recreating in the great out-of-doors. Teaching about ways to prevent the introduction and reduce the spread of invasive plants and animals on land and in water, you can now find these throughout New York’s Adirondack Region. Available for free download or delivery, this project was funded by and is the property of the NYS Department of Environmental Conservation.

Protect Your Forests 11 x 17″ Poster (NYSDEC 2021)

Original art concept for Protect Your Forests poster, unused in final production, 2021

Protect Your Waters 11 x 17″ Poster, (NYSDEC 2021)

Protect Your Waters 4-fold glossy brochure, front (NYSDEC 2021)

Protect Your Waters 4-fold glossy brochure, inside centerfold (NYSDEC 2021)

Protect Your Forests 4-fold glossy brochure, front (NYSDEC 2021)

Protect Your Waters 4-fold glossy brochure, inside centerfold (NYSDEC 2021)

Boot and Bike Brush Station for the AuSable River Association, 18 x 24″ trail sign printed on 1/4″ thick PVC (NYSDEC 2021)

Workshop series flyer for print and social media outreach, (NYSDEC 2021)

Event flyer for print and social media outreach, (NYSDEC 2021)

Workshop promotional post for social media outreach, (NYSDEC 2021)

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